Acne or Ambition to Crete Novel Expressions (I think I’ll stick with Acne) was founded in Stockholm in 1996 by four creatives. Their goal was to not only make lust worthy pieces but to become a lifestyle brand; before settling on fashion they dabbled in advertising and television production. The first product to leave the Acne house was one hundred pairs of unisex jeans which they gifted to family and friends after they saw a gap in the market for denim. Acne is now the go to brand for fashionistas in the know, favoured by fashion editors across the globe and celebrities like Alexa Chung who need their laid back luxe pieces.
One of their stand out and probably most recognised creations is the Rita leather aviator jacket which sprung onto the fashion scene in 2010 and was reproduced like crazy by almost every high street shop- hands up who had the Topshop dupe like me? My six Acne picks are wholly representative of the brand, simple pieces with a stylish can’t-believe-they-thought-of-that twist. Now I just need to get my pennies into the fashion piggy bank… Do you like the Acne brand? Which pieces do you lust for?
Top Left to Bottom Right Rita Shearling Biker Jacket £1400
Fiona Shearling Detail Skirt (now sold out)